Usage and limits
What the "messages this month" counter measures, when it resets, and what each plan includes.
What counts as a message
Your monthly message counter tracks visitor questions that the assistant successfully answered. The counter increments after the answer is delivered — not when the visitor types.
- Counted: Visitor questions where the assistant returned an answer — including answers from cache and rejection messages from blocked patterns or prompt-injection guards.
- Not counted: Handoff-triggered messages (the visitor asked for a human and got the email-collection prompt instead of an AI answer); messages blocked by quota; messages that errored out mid-generation.
Cached answers count even though they cost no LLM tokens. The counter is about visitor traffic, not infrastructure cost — caching benefits you, not your quota.
When the counter resets
The counter resets to zero when your subscription's monthly invoice is paid — that's the start of your billing cycle, not the calendar month. So if you signed up on the 14th, your counter resets on the 14th of each month. You can see the current count in your dashboard at any time.
What happens at the limit
When you hit your monthly message limit, the widget stops accepting new visitor questions until the next billing cycle. Visitors who try to send a message see a polite notice:
"This assistant has reached its monthly message limit. Please contact us directly."
Existing conversations remain visible in your dashboard. To restore service immediately, upgrade your plan from the billing page — the higher limit takes effect right away and the counter behavior resumes.
Plans and limits
Each plan caps several things at once. Full pricing details are on the pricing page.
| Plan | Messages/month | Sites | Documents + articles | Team members |
|---|---|---|---|---|
| Starter | 1,000 | 1 | 10 | 1 |
| Pro | 10,000 | 5 | 50 | 3 |
| Business | 50,000 | 20 | 200 | 10 |
Upgrading and downgrading
Upgrades take effect immediately and the new monthly limit applies to the rest of the current billing cycle (we don't reset the counter on upgrade — you carry over what you've already used). Downgrades take effect at the end of the current cycle, so you keep the higher allowance you've paid for. You can change plan from the billing page in your dashboard at any time.