All features
A complete overview of what Clarifier can do for your business
Knowledge foundation
Website crawling
Automatic crawling and indexing of all pages on your website. Kept up to date with regular re-crawls.
Our crawler systematically goes through all pages on your website, extracts text, and structures it for fast search. You can schedule automatic re-crawling so your content is always current.
Document uploads
Upload PDFs and Word documents the assistant can pull answers from.
In addition to website content, you can upload PDFs and DOCX files directly in the dashboard. They are automatically indexed and answer alongside your web pages — useful for price lists, terms, manuals, and other material that isn't openly published on your site.
Knowledge articles
Write markdown articles directly in the dashboard — like an internal wiki the assistant can pull from.
When your website doesn't cover a topic, write a knowledge article directly in the dashboard. Articles support markdown, version history, and a draft → publish workflow so you can edit calmly and ship when ready. Published articles are indexed automatically and answer alongside crawled pages and uploaded documents.
Answer quality
AI-powered answers
Advanced language model that understands context and provides accurate, natural answers based on your content.
Clarifier uses state-of-the-art language models to understand your visitors' questions and deliver accurate, contextual answers. The model is designed to stick to facts from your content and never fabricate information.
Smart routing
Simple questions are answered by a fast, affordable model. Complex questions are sent to an advanced model.
To keep costs down and response times short, Clarifier uses intelligent routing. Simple questions like opening hours are answered by a fast, affordable model, while complex technical questions are automatically sent to a more advanced model.
Answer cache
Repeat questions are served instantly from cache — no tokens spent.
When the same question comes up again and again — shipping, opening hours, returns — we save the first answer and reuse it for subsequent identical queries. That means faster responses for your visitors and lower LLM costs for you. The cache expires after 7 days so answers stay current with your content.
Operations & integration
Widget customization
Customize colors, position, welcome message, and more so the widget matches your brand.
Make the chat widget your own. Choose colors, position, welcome message, avatar, and more directly from the dashboard. The widget automatically adapts to mobile and desktop screens, and you can add blocked patterns and prompt-injection detection to prevent misuse.
Human handoff
When the AI can't answer, the widget can capture the visitor's email and hand the conversation to your team.
Some questions need a human — quotes, complaints, special requests. When the widget detects one, or when the visitor asks for one, it captures an email address and forwards the conversation to your team. You configure triggers per site and receive messages where you already work.
Analytics dashboard
See what your visitors are asking about. Find gaps in your content and improve your communication.
Get insights into what your visitors really want to know. See the most asked questions, answer quality, conversation history, and identify topics where your content can be improved.
API & MCP access
Programmatic access via API keys — plus MCP so AI agents can discover and use the service.
Use Clarifier as a building block in your own tools. Our REST API gives full access to conversations, sites, knowledge base, and settings with per-workspace API keys, and we expose an MCP server so AI agents (Claude, GPT, etc.) can automatically discover and call the tools. The service also provides an OpenAPI spec and an llms.txt so agents can find their way around.
Team members
Invite colleagues as editors or viewers. Multiple sites per workspace.
Clarifier is built for the whole team, not just the owner. Invite colleagues as editors (manage sites, documents, and articles) or viewers (read-only access). Each workspace can also host multiple sites, so agencies and groups can manage several clients or brands from the same login. The number of team members and sites depends on your plan.